brand: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. (Source: http://whatis.techtarget.com/definition/0,,sid9_gci211703,00.html )
“Are others able to positively distinguish me from other testers?” – I try to answer this question everyday and in whatever I do as a tester. I get different answers for different tasks that I accomplish. It helps.
Try answering this question for yourself.